Team & Affiliates

Our People

For over 20 years, AMC has invested time and resources into hand-selecting the most knowledgeable affiliates and reputable auctioneers from varying markets around the country. We believe that strong communities cultivate impactful marketing efforts and that this is what makes our auction team unique. 


Photo of Julian E (Jeb) Howell III, CAI, AARE

Julian E (Jeb) Howell III, CAI, AARE

  • President, Licensed Real Estate Broker & Auctioneer
  • Jeb@AMCbid.com
  • 770-841-9924

After early careers as a geologist and real estate developer, Jeb joined the Resolution Trust Corporation in 1990. He was selected to run the Atlanta office of RTC’s auction program, overseeing the first several hundred real estate auctions in the nation, which resulted in billions of dollars of property sales. In 1992, he transitioned to lead the Atlanta office of a national auction firm, where he established the Atlanta Quarterly/Georgia Statewide Auction, a large auction format for real estate across multiple states. In 1996, he convinced the Atlanta Committee for the Olympic Games to auction off the remaining assets from the Centennial Olympic Games, utilizing early internet promotions. In 1998, Jeb founded Auction Management Corporation, where he currently serves as President. His company conducts real estate and equipment auctions across the U.S., and Jeb holds numerous auctioneer and real estate licenses.

Since 2007, his firm has auctioned over 250 bank branches and evolved to handle business asset appraisals and liquidations nationwide. Jeb holds top auction industry designations, including CAI and AARE, and has degrees in geology from the University of Colorado and an MBA in real estate from Georgia State University. He has been married to his wife, Marsha, for over 40 years. His daughter, Magen McRoberts, has followed in his entrepreneurial footsteps, running a benefit auction company, while also being a proud mother to his two grandchildren.


Photo of Marsha H. Howell

Marsha H. Howell

Marsha is a licensed auctioneer and real estate broker with over 25 years of experience in the real estate industry. She plays a key role in auction marketing and administration at Auction Management Corporation. Marsha's career began in property management and leasing with Johnstown Properties before she spent over five years as a regional portfolio manager with Balcor, a national multifamily owner. After several years in new home sales, she transitioned to commercial leasing and sales for national firms EBC and HQ/Vantas. Marsha later became an Associate Broker with AMC Realty, an affiliate of Auction Management Corporation, and currently works out of their Atlanta office.


Photo of Jeff Johnstonbaugh

Jeff Johnstonbaugh

With over 35 years of experience in the auction industry, Jeff has led live, online, and webcast auctions across a wide array of sectors, including industrial goods, consumer products, and real estate. His career spans multiple continents and auction platforms, where he played a key role in developing innovative auction technologies, including early online bidding systems for companies such as Amazon.com, LiveBid.com, BidSpotter.com, and BidLogix. Jeff's expertise includes auction marketing, liquidation consultation, and dispersals for industrial plants, as well as handling business liquidations, real estate auctions, and specialized equipment sales. Notably, he served as the auctioneer for the 1990 Goodwill Games auctions. His knowledge extends to a broad range of industries, from metalworking machinery and food processing to medical, biotech, and construction equipment.

Photo of Chris Fisher CAI, CES

Chris Fisher CAI, CES

  • Manager of Florida Office, Chief Appraiser, Licensed Real Estate Agent & Auctioneer
  • Chris@AMCbid.com

Chris joined Auction Management Corporation in June 2007, where he serves as the Florida affiliate. A second-generation auctioneer, Chris returned to his family business in 1986 after completing a seven-year tour with the United States Marine Corps. Over the past 25 years, he has conducted more than 3,000 auctions across various categories, including real estate, commercial asset liquidations, estate sales, vehicles, firearms, charity events, and antiques & collectibles, in states such as Florida, Georgia, Michigan, Indiana, and New York. Chris is deeply involved in the Florida Auctioneers Association, where he has served as Director, Vice President, and President in 2008. He was also named Florida State Champion Auctioneer and was inducted into the Florida Auctioneers Association Hall of Fame in 2009 after receiving the prestigious Lewis C. Dell Award. A graduate of the Certified Auctioneers Institute (CAI) and the Certified Estate Specialist (CES) programs, Chris has also presented numerous auction seminars for the FAA. He remains active in his family’s business, Fisher’s Auction & Appraisal Services, where he serves as President.


Photo of Austin McRoberts

Austin McRoberts

Austin joined Auction Management Corporation in June 2015, bringing with him a decade of experience in sales and marketing, including real estate analysis, leasing, property management, retail/office site selection, and build-out management. His key responsibilities at the firm include marketing, auction management, operations, and business development. A licensed real estate agent in Georgia, Austin holds a Bachelor of Business Administration in Real Estate Finance from the University of Georgia. After apprenticing under Jeb and the AMCbid team, Austin became a fully licensed auctioneer in 2017 following his graduation from the North Georgia School of Auctioneering. He currently plays a pivotal role in deal writing, valuation, ad buying, budget tracking, bidder relations, approval processing, and general auction sales activities.


Photo of Larry Goff

Larry Goff

Larry is a Real Estate Agent, Auctioneer, and Professional Ringman with 18 years of experience in the auction industry. He has worked extensively in live, online, and webcast auctions, handling everything from heavy civil and mining equipment to agricultural machinery, personal property, and real estate throughout North America. His specialties include residential and commercial real estate, business liquidations, heavy equipment, material handling, transportation, vintage motorcycles, and specialty work trucks. A native of West Virginia, Larry is also an Army veteran and enjoys fly fishing, running, and vintage motorcycles.

Photo of Don Cotton CAI, CES

Don Cotton CAI, CES

Don served 10 years in the United States Marine Corps and 22 years in U.S. Government security programs before transitioning into the auction business. Before retiring from government service, he obtained his auction licenses and worked part-time with a local auction company. After retirement, he obtained his real estate licenses and founded an estate liquidation company. Since 2006, Don has participated in hundreds of auctions, handling estate liquidations, antiques, coins, firearms, commercial assets, and real estate, while also conducting benefit auctions and serving as a contract auctioneer and liquidation consultant. He is an active member of the Florida Auctioneers Association, having served on the Board of Directors and as Chair of the Legislative Committee, and was inducted into the Florida Auctioneers Hall of Fame in 2021 after receiving the Lewis C. Dell Award. Don also holds memberships in the Alabama Auctioneers Association and the National Auctioneers Association and has earned certifications from the Certified Auctioneers Institute (CAI) and the Certified Estate Specialist (CES) programs. Licensed as a Real Estate Sales Associate and Auctioneer in Alabama and Florida, Don maintains compliance with USPAP and was recently appointed to the Florida Board of Auctioneers.


Photo of Michael Garner, GPPA

Michael Garner, GPPA

Michael Garner, GPPA, has been an auctioneer since graduating from Missouri Auction School in 1978 at the age of 15. In 1986, he joined his father in the family business, specializing in government surplus and consignment vehicle and equipment auctions. By 1989, Mike opened his own office in Bartow and spent the next 30 years building the family business into one of Florida’s most respected auction companies. He has conducted auctions for state and local government agencies, business liquidations, estates, and appraisals. With extensive knowledge of asset values and market trends, Mike has provided appraisals for individuals, businesses, attorneys, and banks. Guided by hard work, integrity, and professionalism, he has built a successful career. Mike is a graduate of the Certified Auctioneers Institute, a life member of the National Auctioneers Association and the Florida Auctioneers Association, and served as President of the Florida Auctioneers Association in 2001 and 2015. He was inducted into the Florida Auctioneers Association Hall of Fame in 2012.

Photo of Amir Thompson

Amir Thompson

Amir has 17 years of experience in the distribution industry, where he gained expertise in warehouse operations management and overseeing auction finalization. Since joining Auction Management Corporation in 2019, he has been trained in appraisals, cataloging, and removal logistics, and has managed projects across the U.S., including structural steel fabricators, restaurants, and day spas. Outside of auctions, Amir is a licensed mortgage broker and has hosted nonprofit events for a benefit auction company, specializing in live and virtual galas. He graduated from Georgia State University in 2014 with a bachelor’s degree in business marketing. In his free time, Amir enjoys spending time with his family, watching boxing, basketball, and making music with his bandmates.

Photo of Alex Robey

Alex Robey

Alex joined our auction team in 2022, diving headfirst into a major liquidation project at Foss Shipyard in Seattle, Washington. With a solid mechanical background from the automotive industry and a bachelor's degree in aviation mechanics, Alex brings a hands-on expertise that adds significant depth to our operations. Since joining AMC, he’s become adept in managing logistics, finances, cataloging, and marketing, ensuring that every auction process runs smoothly. His portfolio is as diverse as it gets—handling everything from 7,000-pound, 3-axis mills to quirky garden gnomes. Outside the auction world, Alex is an outdoor enthusiast who loves golfing, hiking through national parks, shark fishing, and hunting, making the most of his adventures beyond the auction block.


Photo of Heidi Googe

Heidi Googe

Heidi brings a wealth of experience to the auction industry, having honed her skills as a clerk, project manager, inventory supervisor, and catalog originator for antiques and estate sales. Her meticulous attention to detail and commitment to quality assurance ensure a high level of service for clients, whether overseeing daily operations or managing intricate tasks. A 2000 graduate of Mercer University with a BA in English Literature and a BA with Honors in Philosophy, Heidi combines academic rigor with hands-on experience in the antiques trade, deepening her expertise in auctions. Since joining AMCbid in 2013, her contributions have enhanced the firm’s ability to deliver detailed research and client-focused service, helping to solidify its position as a leading real estate auction firm nationwide.

Photo of Jessie Garner

Jessie Garner

Jessie is an experienced auction professional with a strong background in business communication, having grown up in her father’s auction company where she learned the ins and outs of auction setup, marketing, customer service, and human resources. She graduated from Saint Leo University with a Bachelor’s degree in English, specializing in professional writing, and gained experience as a copyeditor and social media manager for Sigma Tau Delta, the International English Honors Society. Since joining Auction Management Corporation in 2023 as Senior Editor, Jessie has worked closely with sale managers to ensure the accuracy of marketing content and collaborates with the Marketing Team to execute and refine digital marketing strategies. Her unique expertise in marketing, auction processes, and publishing makes her an invaluable asset to the company.

Photo of Crystal Layer

Crystal Layer

Crystal Layer is an experienced professional in customer service, organization, and management, currently overseeing the operations of Auction Management Corporation, based out of Atlanta. With a strong background in planning and logistics for auction-based fundraising companies, Crystal excels in creating efficient workflows and executing successful projects. Her passion for organizing and business development drives her to continuously refine processes and deliver exceptional results. Crystal is committed to making impactful contributions to the auction industry through her expertise in streamlining tasks and keen attention to detail.


Photo of Carla Mardonez

Carla Mardonez

Carla Mardonez joined Auction Management Corporation in 2020, bringing extensive experience managing complex industrial auction sites in Argentina and Canada. Based in Comodoro Rivadavia, she supports global marketing efforts while serving as the Social Media Manager. Fluent in Spanish, English, and Portuguese, Carla also acts as a translator for AMCbid and other auction platforms, enhancing international communication. She holds degrees in business and human resources, which complement her diverse role within the company. Outside of work, Carla is a passionate dog lover with a keen interest in photography and travel.


Photo of Amy White Reeves

Amy White Reeves

  • Licensed Real Estate Broker

Amy is a licensed Real Estate Broker in North Carolina with over 15 years of experience in the Southeastern North Carolina market. Alongside her real estate career, she is a licensed pilot, demonstrating her aptitude for handling complex tasks with precision. Amy holds an undergraduate degree in Elementary Education from the University of North Carolina at Wilmington and is currently pursuing a Master’s Degree in Instructional Technology from the same institution. Her dedication to both her professional development and academic pursuits highlights her commitment to excellence and adaptability in a fast-paced industry.


Photo of Rickey Heaton

Rickey Heaton

Rickey joined J. Duncan and Associates, Inc. in November 2004, bringing with him 15 years of diverse experience in sales, marketing, and purchasing across industries such as retail, technology staffing, advertising, and tobacco. His primary responsibilities include account management, driving new business development, and spearheading sales initiatives. A skilled relationship builder, Rickey excels in developing strategic partnerships and fostering long-term client relationships. In addition to his role at J. Duncan and Associates, Rickey is a licensed real estate agent in South Carolina, adding another layer of expertise to his professional portfolio. He holds a Bachelor of Science degree in Political Science from Presbyterian College, where he developed a strong foundation in critical thinking and analytical skills that continue to enhance his business acumen.


Photo of Bruce Bryant

Bruce Bryant

Before joining Auction Management Corporation in 2008, Bruce Bryant spent 12 years as an SBA lender, specializing in real estate and business acquisition finance, and was a founding member of the Georgia Lender’s Quality Circle, serving as Chairman from 2005-2006. Previously, he owned and operated a real estate company in Metro Atlanta, developing office buildings, apartments, and cluster homes. Bruce has been a Support Faculty member at Kennesaw State University since 1992, teaching real estate and earning the Outstanding Support Faculty of the Year award three times. He holds a B.A. from Vanderbilt University and an M.S. in Real Estate and Urban Affairs from Georgia State University. Actively involved in the community, Bruce serves on the Advisory Board of the Atlanta Neighborhood Development Partnership and supports youth sports and the Westminster Schools Alumni and Athletic Associations. He and his wife, Jan, have three children.